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About Mirellé
Mirellé exists because nail content online had a problem: most of it was trend-chasing without real understanding. Generic roundups, recycled aesthetics, no signal behind the noise. We built something different.
Mirellé is a nail editorial platform built on research. We track Pinterest data, search signals, and market behavior to understand what people actually want from nail content and why certain trends move the way they do.
We cover the full nail ecosystem: brands, nail techs, home nail enthusiasts, salon culture, consumer behavior. We know what works, when, and why. That depth is what separates this from a standard beauty blog.
Our tagline is "we curate so you don't have to." That's not a marketing line. It's a description of the work.
Co-Founder
Ri runs the research side. Pinterest data, search trend analysis, market behavior, topic planning, and editorial direction. He handles business and brand content, trend reports, and technical SEO. He understands why something is trending before most people notice it has.
View profileCo-Founder
Jyoti writes everything: blog posts, FAQs, work-nails content, spotlights, social copy. She manages Pinterest and the community. She's the reason the platform feels human. Every piece of content that goes live passes through her.
View profileBy the numbers — under one year old
Monthly readers
Monthly Pinterest visitors
Engagement rate
Organic search traffic
Top markets
United States (47%), United Kingdom (8.5%), Canada (6.4%), Singapore, India, Australia
Live since September 2024
If you're a brand, salon, or nail tech interested in working with us, head to the partnerships page. If you just want the content, subscribe below.