Co-Founder & Editorial Director

Ri

Ri is the co-founder of Mirellé Inspo and the driving force behind its research, strategy, and operations. He specialises in nail industry analysis, tracking what people are actually searching for, pinning, and demanding, then uses that data to shape the editorial direction of the publication. He handles content planning, SEO and GEO strategy, AEO, business development, client onboarding, trend reports, and everything that keeps the site running. Ri built Mirellé on a simple idea: the nail industry deserved a publication built on real demand, not guesswork.