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Press
Mirellé is a research-driven nail editorial platform that reached 1M monthly Pinterest visitors and 10K+ monthly readers in under a year. Built by two people. No agency, no funding, no legacy audience.
Platform at a glance
Monthly readers
Monthly Pinterest visitors
Engagement rate
Organic search traffic
Live since September 2024
Top markets
United States (47%), United Kingdom (8.5%), Canada (6.4%), Singapore, India, Australia
Mirellé is not a beauty blog. It is a nail editorial platform built on research. Every content decision is driven by Pinterest trend data, organic search signals, and market analysis. The result is a platform that understands the nail space at a depth most content in this category does not.
The platform covers the full nail ecosystem: brands, nail technicians, home nail enthusiasts, salon culture, and consumer behavior. It launched in September 2024 and reached scale without paid acquisition. 60% of traffic comes from organic search.
Tagline: "We curate so you don't have to."
Co-Founder — Research, Data & Editorial Direction
Ri tracks nail trends through Pinterest data, search analysis, and market research. He handles content planning, editorial direction, business content, trend reports, and technical SEO. He is the research engine behind the platform.
Co-Founder — Content, Community & Pinterest
Jyoti writes all published content: blogs, FAQs, work-nails pieces, and spotlights. She manages Pinterest and community engagement. Every piece of content that reaches readers passes through her.
For interviews, features, data requests, or any media enquiry, reach out directly. We do not have a press kit available at this time but can provide stats, bios, and brand assets on request.
We typically respond within 2-3 business days.
[email protected]