Editorial Policy

How content is researched

Every content decision at Mirellé starts with data. Ri tracks Pinterest trend signals, organic search volume, and market behavior to identify what people are actually looking for in the nail space. Topics are selected based on real demand, not editorial whim.

We analyze what is growing on Pinterest, what search queries are rising, and where there are gaps in existing content. That research drives our content calendar. We do not publish trend content because it feels timely. We publish it because the data shows it is timely.

Who writes what

Ri handles research, topic planning, trend reports, business content, and editorial direction. Jyoti writes all published content: blog posts, FAQs, work-nails pieces, spotlights, and social copy. She also manages our Pinterest and community engagement.

Every piece of content is written by Jyoti based on a brief informed by Ri's research. Nothing goes live without passing through both of them.

Our positioning

We are curators, not practitioners. We do not perform nail services, test products ourselves, or claim technical expertise. What we do is understand the nail market at a research level — what consumers want, what trends are building, what content is missing.

When we recommend products, those recommendations are based on research, community signals, and market analysis — not personal testing. We are transparent about this. See our disclosures page for full detail on how affiliate and sponsored content is handled.

Editorial independence

No brand, sponsor, or partner has editorial control over our content. Paid partnerships are clearly disclosed. Organic editorial content is never influenced by commercial relationships.

If a product or brand appears in editorial content without a disclosure, it is there because our research indicated it was relevant and useful to our readers. If it is sponsored or affiliated, it is disclosed.

Affiliate links

Some content on Mirellé contains affiliate links, primarily through Amazon Associates and other affiliate programs. When you purchase through these links we may earn a commission at no extra cost to you. Affiliate relationships do not influence which products are featured or how they are described in editorial content. All affiliate placements are disclosed.

Content updates

We update content when trend data indicates a piece is no longer accurate or when something in the nail market has shifted materially. Evergreen content is reviewed periodically. Trend-specific content is updated seasonally or when search behavior changes significantly.

Accuracy and corrections

We aim for accuracy in all published content. If you spot an error, contact us at [email protected] and we will review and correct it promptly.