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“Real answers to real nail trends and research, from techs, for everyone.”
Trend Report
Booking and social data on BIAB demand, training costs, and pricing so nail techs and salon owners can decide if structured manicures earn a menu slot.
Trend Report
Fresha booking data shows polka dot nail searches up 2,100% year on year. Here is where this add-on belongs on your service menu, and what it should cost.
Trend Report
New Zenoti data ties round-the-clock booking directly to client loyalty. Here is what that means for salon revenue and staffing.
Trend Report
Fresha and Pinterest data show embellished nail sets rising fast, but most techs underprice the add-on by 15 dollars or more per set.
Trend Report
BIAB is a trademarked product, not a category. This is what that means for menu naming, pricing and client conversations in 2026.
Trend Report
10-free, 21-free, clean, non-toxic. None are regulated terms. Here is what brand and editorial teams need to know before using them.
Trend Report
Dip powder demand is climbing as HEMA-sensitive clients seek alternatives. Heres the data on pricing, positioning, and menu fit.
Trend Report
Search demand for kids press-on nails is up 17% year on year. See what salon owners and nail techs need to know before this generation ages in.
Trend Report
Fresha and Pinterest data show both minimal and maximalist manicures rising at once. Heres what it means for salon pricing and menus.
Trend Report
Data on why nail clients still call, why 83% abandon bad booking flows, and what separates top-earning salons from average ones.
Trend Report
Benchmarked commission, booth rent, and labour cost data for nail salon owners setting or resetting pay structures in 2026.
Trend Report
New federal aid rules and state reclassification laws are shrinking the nail tech pipeline. Here is what salon owners and educators need to know.